Chery’s Fulwin X3L stunt ends in a marketing fiasco

Chery tried to showcase the capability of its Fulwin X3L on the legendary 999 steps of Tianmen Mountain. The plan collapsed almost instantly. The car slipped on the wet, steep staircase, skated backwards and smashed into a metal barrier. Footage hit social media within minutes and triggered the obvious question, why anyone thought a crowded and hazardous landmark was the right stage for a PR spectacle.